food life story

One of the things that has always bothered me is ‘fake flavors’, that is, chemically produced flavors that are in all processed ‘foods’. Even as a child, I despised the fake cherry taste in candy or Fizzies. But along with sugar (or actually, corn syrup) and salt, artificial flavoring has long been a staple in the PFIC.

“During the first decades of the twentieth century, millions of American palates adjusted to artificial flavors and then welcomed them; and consumers started to let the food industry make a great many decisions on matters of taste…”

from “Something From the Oven” by L. Shapiro